Lifecycle Management & CRM Automation System
Turning disconnected email and SMS flows into a stage-based lifecycle system across acquisition, checkout recovery, onboarding, replenishment, and re-engagement.
Map the customer journey before expanding automation
The two framework graphics were divided into four landscape-ready views. Together they show how customer stage, decision state, next action, supporting Flow, and channel role connect across the main-site lifecycle.
From customer hesitation to F1 and S1 recovery journeys
The research process, message-design principles, and product-specific F1/S1 Flow structures are presented in one carousel. This keeps the full design story together—from understanding why customers stop to assigning each touchpoint a distinct conversion job.
Abandoned Checkout Flow Revenue Growth
The redesigned sequence moved from purchase-pressure reduction to value explanation, confidence building, risk reduction, and final action—while adapting message emphasis to the different decision contexts surrounding F1 and S1.
Selected executions across checkout recovery and post-purchase engagement
All actual email examples are grouped in one section and one carousel. The original vertical proportions are preserved; each slide combines related executions and explains the message role they played.
What this lifecycle system established
The work created a reusable operating framework for planning, adapting, and extending CRM automation across products and customer stages.