Lynn Yang
Not Just Campaigns
I design full-funnel marketing systems that connect acquisition, conversion, CRM, product launches, and user-generated content into structured growth paths.
Explore Selected Work →
Core Capabilities
Understanding
Design
Design
Strategy
System
Growth Systems I Work Across
Five connected areas across the growth journey. Select a system to jump directly to its case studies.
Selected Work
9 case studies across campaign, acquisition, lifecycle, product ecosystem, and community growth.
Campaign & Launch
Planning and executing launches and key market moments through coordinated positioning, content, channel timing, and conversion paths.
BFCM Campaign System
Built an integrated BFCM growth campaign across offer architecture, lifecycle messaging, content, and conversion support.
Ingredient Kit Launch Workflow
Designed a repeatable launch workflow that connected product positioning, PDP readiness, EDM, social content, and post-launch coordination.
Acquisition & External Growth
Building external growth channels through PR, creator partnerships, and early-stage market entry rather than relying on one acquisition source.
AI-Assisted PR & Media Acquisition Workflow
Turned media research, qualification, outreach quality control, and follow-up into a structured AI-assisted PR workflow.
Creator Partnership Lifecycle & Content Seeding System
Structured creator discovery, relationship management, product seeding, content tracking, and long-term partnership follow-up.
Saudi Market Early-Stage Growth System
Connected paid acquisition, trust-building, localized conversion paths, and post-purchase follow-up for an early-stage market setup.
Lifecycle & CRM
Designing stage-based lifecycle journeys around customer barriers, behavioral triggers, product relationships, and the next best action.
Product Ecosystem Expansion
Turning individual consumable launches into a connected product ecosystem that strengthens product understanding, repeat purchase, bundles, and accessory cross-sell.
Content & Community
Turning direct customer relationships and community participation into insight, trust assets, reusable content, and measurable growth support.
Customer Insight & User Story Growth System
Turned direct customer conversations into structured stories, reusable trust assets, social content, and lifecycle CRM campaigns.
Facebook Content & Community Activation System
Built a Facebook content and community system around education, peer trust, participation, UGC, and a Brew Challenge growth funnel.